E-Traffic is one of South Africa's leading Internet Marketing Service Providers with our core focus revolving around website marketing. We are not only one of the few companies that has managed to survive within this industry but has also succeeded in building a well-known and trusted brand both nationally and internationally!
E-Traffic has a number of years experience within this industry which makes us one of the best IT companies to do business with! We specialise in website design and search engine optimisation which guarantees that your site will come out on top!
E-Traffic is owned by two directors, namely, Johann Nortje and Geoff Crewe-Brown. These individuals both have over 10 years experience in the industry and are passionate about offering the best solution to meet individual needs.
We were recently contacted by Radio Sonder Grense for weekly inserts on one of their shows. During the three weeks that we had the opportunity to discuss our expertise on air, we covered The Internet, where it started, what it is used for, how safe is the Internet and general Internet security and off course, Website Marketing and what to do to get your website listed on page 1 in a Google search.
There's a number of ways in which we can assist you with the advertising of your website - I'll list and elaborate a little on each option below:
1. Free Posting on www.searchengine.co.za:
Searchengine.co.za is one of our free service and listing offering websites on which we post information for nearly any person or company. This website is currently receiving approximately 100,000 unique visitors PER MONTH and 3,200 visits PER DAY in total.
2. Search Engine Optimization (SEO):
SEO is a monthly process through which we add information (in the form of articles) to your website, to "grow" the amount of relevant, up-to-date information available on the website.
We also make sure that your TAGS, (Title tags, Meta Tags, File Tags, Image Tags, etc), Descriptions, Keywords and Key Phrases, Internal Links, External Links, Content structure, Search engine listings etc etc are presented in an optimal way for search engines like Google, MSN, Yahoo etc. The better the above for search engines, the better your ranking will become.
Through SEO we also do a monthly Rank Analysis, Website Statistics, Lead generations, Affiliate website listings, Flash Banner advertisements on the Affiliate websites, competitor analysis, keyword efficiency tracking and more.
For web site optimisation to have the maximum effect, eTraffic needs to have full control over the web site to change text and add links where necessary. People may think that web site optimisation only involves meta and title tags, but it actually involves much more. Clever design and copy writing are also utilised to have the web site demand the attention it deserves.
Did you know the number of times keywords are used on a web site effects the site's optimisation? Our search engine solution includes the changing of the title and keywords according to the search engine specifications as well as copy writing the web site content to ensure maximum optimisation. Once a client subscribes to an eTraffic solution, the necessary changes will be made with the client's consent. The changes are viewed on a dummy site before the real site goes live.
Once the web site is optimised, E-Traffic registers it on all the search engines that register sites free of charge. Examples of international engines are Google and Gigablast and of South African engines are searchengine.co.za, Gauteng, Ananzi, Aardvark and many more. Once the client's site is achieving success, other search engine spiders will automatically find the web site.
E-Traffic takes web site optimisation seriously, because web sites should be profitable investments so optimise your site to generate more profit!
SEO is a monthly agreement, of which the minimum period is 6 months, and the monthly investment will vary according to the package you decide on (or your budget of course).
3. BLOG entries:
We can also build a Blog onto your website and make regular entries or postings in this blog for you. There is a cost for the building and adding of the Blog to your website, and we also charge a nominal fee per entry that we make in the blog. The best way to make use of a Blog, is to incorporate it into a SEO package. When incorporated with a SEO package, Blog postings are free of charge for the first couple of postings, (depending on the SEO package). Blogs are indexed, “crawled”, “spidered” or evaluated approximately 4 - 5 times quicker and more regularly than ordinary websites, and this should increase your website’s ranking drastically!
4. Google Adwords Campaigns (PPC):
We can manage and run a Pay Per Click (PPC) campaign for you. There is a management fee for doing so, but when combined with a SEO package, the management fee for your PPC campaign is half the price.
A PPC campaign involves the "SPONSORED LINKS" section when doing a search on Google. Different words have different values, and these values also change depending on the time of the day that they are displayed and also the countries in which they are displayed. We will ensure that optimum coverage is in place and that the campaign runs as efficiently and effectively as possible. There are currently 5 Qualified Google AdWords Professionals running, managing and maintaining with E-Traffic.
These are some of the different ways in which we can help to advertise your website.
Should you be interested in more details on any of the above mentioned options, please do not hesitate to contact us on www.etraffic.co.za, (012) 844 – 0438 or sales@ilead.co.za, and please remember to specify your website address please!
